Luxury automobile brands available in India during 2024

Luxury automobiles transcend mere transportation in India, embodying symbols of prestige and sophistication. They carry significant aspirational value, reflecting achievement upon ownership. The Indian luxury car market is flourishing, witnessing continuous expansion in sales volumes. Numerous prestigious brands are actively participating in this competitive arena. Brands such as Mercedes-Benz, Lexus, and Volvo offer meticulously crafted, opulent vehicles, while BMW and Porsche provide exhilarating driving experiences. At the apex sit Rolls-Royce and Bentley, synonymous with unparalleled luxury and exclusivity. In this article, we will explore the spectrum of luxury car brands available in India.

Luxury Car Brands in India:

  1. Mercedes-Benz
  2. Audi
  3. BMW
  4. Lexus
  5. Volvo
  6. Jaguar
  7. Land Rover
  8. Porsche
  9. Bentley
  10. Rolls-Royce

1. Mercedes-Benz

Mercedes-Benz leads as the foremost luxury car brand in India, commanding sales with its exceptional fusion of opulence and performance. Its range caters to a diverse clientele, spanning from the accessible A-Class to the extravagant Maybachs, ensuring a Mercedes-Benz for every discerning taste. Within its portfolio, the AMG series delivers unparalleled performance, captivating enthusiasts with its prowess. With a rich heritage of delivering luxury to Indian consumers, Mercedes-Benz maintains its dominance on Indian roads, benefiting from its strong brand prestige. Notably, the formidable 4Matic system, available on the brand’s SUV lineup including models like the GLS and coveted G-Class, adds to its allure.

Top 5 Mercedes-Benz Car Prices in India:

Models Starting Price Mercedes-Benz GLA ₹50.50 lakh Mercedes-Benz C-Class ₹57 lakh Mercedes-Benz E-Class ₹75 lakh Mercedes-Benz GLC ₹73.50 lakh Mercedes-Benz GLS ₹1.32 crore

2. Audi

Audi has emerged as a significant contender in India’s luxury car market, largely attributed to the Q7 which initiated the brand’s remarkable growth trajectory in our region. Renowned for its subtle sophistication and refined design language devoid of any ostentation, the German marque maintains an understated yet elegant allure. Only the RS models exhibit a robust demeanor, albeit in a manner that resonates with enthusiasts. Cutting-edge technology and Matrix LED headlamps stand out as prominent features across Audi’s lineup. The hallmark of luxury, characterized by understated yet premium interiors, remains a distinctive trait of Audi models. Despite a reduction in the lineup following the implementation of BSVI emission standards, Audi continues to offer models that resonate well with Indian consumers. Undoubtedly, Audi holds significant importance as a luxury car brand for the Indian market.

Top 5 Audi Car Prices in India:

Models Starting Price Audi Q3 ₹43.81 lakh Audi Q5 ₹65.18 lakh Audi A7 ₹86.92 lakh Audi A4 ₹45.34 lakh Audi Q8 ₹1.07 crore

3. BMW

BMW India operates with agility, swiftly responding to the needs of Indian consumers. Revered as the “Ultimate Driving Machines,” BMW vehicles are lauded for their exhilarating performance and bold design ethos. Featuring sporty yet opulent interiors coupled with potent engines, driving a BMW is an exhilarating experience. Whether it’s the iconic 3 Series or the luxurious 7 Series, BMW sets a high standard in India’s luxury car segment for its dynamic capabilities. Additionally, the brand caters to enthusiasts with models like the BMW M340i and M2 Coupe, satisfying the demands of purists. For environmentally-conscious individuals, options like the i4 and i7 electric sedans are available.

Top 5 BMW Car Prices in India:

Models Starting Price BMW X1 ₹49.50 lakh BMW 3-Series ₹41.40 lakh BMW 5-Series ₹65.38 lakh BMW X3 ₹68.50 lakh BMW X6 ₹1.04 crore

4. Lexus

Lexus stands as the epitome of luxury within the Japanese automotive giant Toyota. While mainstream audiences may not be as familiar with the brand, enthusiasts recognize the distinctive “L” logo. Lexus made its foray into the Indian market with the introduction of the Lexus LX 470, derived from the renowned 100 Series Land Cruiser, quickly capturing the attention of affluent buyers. Renowned for its commitment to blending Japanese craftsmanship with cutting-edge engineering, Lexus distinguishes itself by offering superior performance, especially through its hybrid powertrain options. Catering to discerning luxury car enthusiasts, Lexus provides a range of premium sedans and SUVs that prioritize sophistication and environmental consciousness.

Top 5 Lexus Car Prices in India:

Models Starting Price Lexus ES ₹63.10 lakh Lexus LS ₹1.95 crore Lexus LM ₹1.20 crore Lexus LX ₹2.82 crore Lexus LC ₹2.39 crore

5. Volvo

Volvo enjoys a renowned status in the Indian automotive sphere, revered for its unwavering dedication to safety, distinctive design, and opulent interiors. The Scandinavian manufacturer places paramount importance on safety features, maintaining a steadfast commitment in this regard. A new chapter unfolded for Volvo with a comprehensive redesign of all models and the introduction of a new 2.0L petrol engine, offering the flexibility of pairing with either a turbocharger or a supercharger, alongside compatibility with a PHEV setup. Despite its robust safety features, Volvo cars boast an elegant, minimalist interior design. Notably, Volvo vehicles feature a standout 9-inch portrait-style infotainment unit powered by Google, complemented by the Bowers & Wilkins sound system. Venturing into the realm of electric mobility, Volvo has introduced electric cars to the Indian market, including the Volvo C40 Recharge and XC40 Recharge.

Top 5 Volvo Car Prices in India:

Models Starting Price Volvo XC40 Recharge ₹54.95 lakh Volvo C40 Recharge ₹62.95 lakh Volvo XC60 ₹68.90 lakh Volvo XC90 ₹1.00 crore Volvo S90 ₹68.25 lakh

6. Jaguar

Jaguar, renowned for its illustrious history and iconic sports cars, evokes a deep sense of passion. Despite its ownership by an Indian conglomerate, Jaguar remains a rare and coveted presence in India, enhancing its allure through exclusivity. Since its debut on Indian shores in 2009, the brand has offered its luxurious sedans to discerning consumers. Presently, the lineup is comprised of three models – the F-Pace, F-Type, and the all-electric I-Pace, each embodying Jaguar’s distinct design ethos. Characterized by a bold and unmistakable design language, featuring a prominent grille and sleek headlamps, Jaguar vehicles exude a sense of aggression and sophistication.

Jaguar Car Prices in India:

Models Starting Price Jaguar I-Pace ₹1.25 crore Jaguar F-Pace ₹72.90 lakh Jaguar F-Type ₹1.00 crore

7. Land Rover

Land Rover, exclusively dedicated to SUVs since its inception, embodies the off-roading prowess synonymous with the JLR alliance. Leveraging technological advancements and practical innovations, Land Rover crafts SUVs renowned for their remarkable off-road capabilities, seamlessly blending luxurious interiors with supreme passenger comfort. The brand’s flagship model, the Range Rover, often referred to as an off-roading limousine, exemplifies this fusion. In India, Land Rover’s top-selling models include the Discovery Sport, Evoque, Velar, Defender, and Range Rover. For those seeking a luxury SUV capable of traversing any terrain with ease, Land Rover offers an enticing array of options.

Top 5 Range Rover Car Prices in India:

Models Starting Price Land Rover Defender ₹97.00 lakh Land Rover Discovery Sport ₹67.90 lakh Range Rover Velar ₹87.90 lakh Range Rover Sport ₹1.69 crore Range Rover ₹2.39 crore

8. Porsche

Racing at high speeds is always an exhilarating experience, and Porsche ensures that the thrill remains practical with its lineup in the luxury car segment, including the Panamera, Macan, and Cayenne models. Renowned for their prowess in the sportscar and supercar realm, Porsche’s vehicles exude desirability at their core. Yet, Porsche’s luxury cars are not just about style; they are imbued with dynamic qualities that make them agile and engaging on the road.

Top 5 Porsche Car Prices in India:

Models Starting Price Porsche Panamera ₹1.67 crore Porsche Macan ₹88.00 lakh Porsche Cayenne ₹1.35 crore Porsche 718 Boxster ₹1.47 crore Porsche 911 ₹1.86 crore

9. Bentley

Bentley boasts a rich legacy of crafting coach-built cars, a tradition it maintains even in today’s modern automotive landscape. With a commitment to handcrafted excellence, Bentley’s vehicles epitomize unparalleled quality and opulence. The brand’s exclusivity is a standout feature in the Indian market, where only a select few are sold each year. Bentley’s limousines, the Flying Spur and Mulsanne, compete with the Rolls-Royce Ghost and Phantom, respectively, embodying luxury and sophistication. Additionally, Bentley offers the Bentayga SUV in the Indian market, which stands as their top-selling model globally.

Top 5 Bentley Car Prices in India:

Models Starting Price Bentley Bentayga ₹4.10 crore Bentley Bentayga EWB ₹5.86 crore Bentley Flying Spur ₹5.25 crore Bentley Continental GT ₹5.23 crore Bentley Continental GTC ₹6.47 crore

10. Rolls Royce

Rolls-Royce, synonymous with automotive opulence, evokes unparalleled admiration and reverence. Each Rolls-Royce car is a masterpiece of craftsmanship and elegance, boasting iconic features such as the Spirit of Ecstasy hood ornament, suicide doors, starlight headliners, powered doors, and meticulously handcrafted interiors. With a diverse lineup including the Ghost, Phantom, Cullinan, Wraith, and the all-electric Spectre, Rolls-Royce offers its discerning clientele a range of luxurious options.

Rolls-Royce Car Prices in India:

Models Starting Price Rolls-Royce Cullinan ₹6.95 crore Rolls-Royce Ghost ₹6.95 crore Rolls-Royce Phantom ₹8.99 crore Rolls-Royce Spectre ₹7.50 crore

As the luxury car market in India expands, it welcomes new entrants aiming to capitalize on its growing size. Many of these newcomers are modern electric car companies like Tesla, Fisker, and VinFast, reflecting emerging trends in the industry. Luxury car brands are increasingly shifting towards hybrid and battery electric vehicles, with a surge in the launch of luxury SUVs anticipated in India. Furthermore, digitization, marked by large screens and connected technology, is becoming a prominent trend.

Future of Luxury Cars in India:

The luxury car segment in India shows promising potential for exponential growth. Once rare, German saloons are now a common sight in metro and tier-1 cities. Brands like Maybach, Rolls-Royce, Bentley, Porsche, and Lamborghini are witnessing increased sales, particularly with their SUV portfolios. Therefore, the future of luxury cars in India appears bright, with SUVs playing a significant role in both hybrid and electric vehicle landscapes.

In conclusion, the luxury car market in India reflects the discerning tastes and aspirations of affluent consumers. With an array of brands offering performance, luxury, and prestige, owning a luxury car signifies more than mere transportation—it symbolizes status. As the market continues to evolve, we can expect heightened competition and further growth, shaping a dynamic and vibrant luxury car landscape in India.

FAQs:

Q. Which is the No. 1 luxury car in India?

Mercedes-Benz holds the top position as the largest luxury car manufacturer in India, in terms of annual sales.

Q. What are the 5 highest-selling luxury cars?

Commonly sighted models on Indian roads include the Mercedes-Benz GLC, C-Class, GLS, BMW 5-Series, and BMW 3-Series.

Q. Which luxury car is the cheapest?

The Audi Q3 holds the title of the cheapest luxury car in the Indian market, with a starting price of ₹43.81 lakh, ex-showroom.

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